Energy drinks are marketed primarily to people between the ages of 18 and 30 as a stimulant, which is why energy drinks have names that convey strength, power, and speed, and sexuality, such as:
Red Bull, one of the most popular energy drinks, contains nearly 80 mg of caffeine per can, about the same amount of caffeine as a cup of brewed coffee and twice the caffeine as a cup of tea. Other energy drinks contain several times this amount. The amount of caffeine in an energy drink isn't always indicated on the label, so it is difficult to gauge how much one is consuming.
Another problem with energy drinks is that unlike hot coffee or tea, which is sipped slowly, it's common for typical energy drink consumers to drink large amounts quickly.
Red Bull Energy Drink
Monster Energy Drink
Full Throttle Energy Drink
Amp Energy Drink
XS Energy Drink
Redline Energy Drink
Rock Star Energy Drink
Spark Energy Drink
Doctors have warned that energy drinks such as Red Bull should be as closely regulated as alcohol, tobacco and prescription medicines.
A study claimed high-caffeine drinks could cause seizures, strokes or even sudden death in children, and those with diabetes or behavioural disorders were most at risk.
Researchers found some beverages claiming to boost energy levels contained three to five times as much caffeine as an eight-ounce fizzy drink.
They said energy drinks, often overused by teenagers targeted in glossy marketing campaigns, frequently contained ingredients that could enhance the effects of caffeine and should be stringently regulated.