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Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.
In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life.

Improves vigilance

Here are some references to relevant studies about Red Bull improving vigilance:
Mets MA, Ketzer S, Blom C, van Gerven MH, van Willigenburg GM, Olivier B, Verster JC. Positive effects of Red Bull Energy Drink on driving performance during prolonged driving. Psychopharmacology 2010, DOI 10.1007/s00213-010-2078-2
Barthel T. et al., Readiness potential in different states of physical activation and after ingestion of taurine and/or caffeine containing drinks, Amino Acids 20, 1, 63-73 (2001)
Horne J.A., Reyner L.A., Beneficial effects of an “energy drink” given to sleepy drivers, Amino Acids 20, 1, 83-89 (2001)
Reyner LA and Horne JA, Efficacy of a ‘functional energy drink’ in counteracting driver sleepiness, Physiology & Behaviour 75, 331 - 335 (2002)
Seidl R. et al, A taurine- and caffeine-containing drink stimulates cognitive performance and well-being, Amino Acids 19, 3/4, 635-642 (2000)
Alford C. et al., The Effects of Red Bull Energy Drink on Human Performance and Mood, Amino Acids 21, 2, 139 – 150 (2001)

Stimulates metabolism

Here is a digest of relevant studies which prove that Red Bull stimulates metabolism:
Barthel T. et al., Readiness potential in different states of physical activation and after ingestion of taurine and/or caffeine containing drinks, Amino Acids 20, 1, 63-73 (2001)
Horne J.A., Reyner L.A., Beneficial effects of an “energy drink” given to sleepy drivers, Amino Acids 20, 1, 83-89 (2001)
Ivy J.L. et al., Cycling time trial performance improved by ingestion of a caffeine energy drink, International Journal of Sports Nutrition and Exercise Metabolism 19, 61-78, (2009)
Reyner LA and Horne JA, Efficacy of a ‘functional energy drink’ in counteracting driver sleepiness, Physiology & Behaviour 75, 331 - 335 (2002)
Seidl R. et al, A taurine- and caffeine-containing drink stimulates cognitive performance and well-being, Amino Acids 19, 3/4, 635-642 (2000)
Alford C. et al., The Effects of Red Bull Energy Drink on Human Performance and Mood, Amino Acids 21, 2, 139 – 150 (2001)
Geiss K.R. et al., The effect of a taurine-containing drink on performance in 10 endurance-athletes, Amino Acids 7, 1, 45-56 (1994)
Baum M., WeiƟ M., The influence of a taurine containing drink on cardiac parameters before and after exercise measured by echocardiography, Amino Acids 20, 1, 75-82 (2001)

Makes you feel more energetic and thus improves your overall well-being

This was proven by for instance the following papers:
Seidl R. et al, A taurine- and caffeine-containing drink stimulates cognitive performance and well-being, Amino Acids 19, 3/4, 635-642 (2000)
Alford C. et al., The Effects of Red Bull Energy Drink on Human Performance and Mood, Amino Acids 21, 2, 139 – 150 (2001)

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