Japanese diet threatened by Westernization
Krispy Kreme will open 30 to 50 more stores in Japan over the next five years, due to the success of its current outlets, according to Takashi Sawada, board director of Krispy Kreme Doughnut Japan Company, reported AllHeadlineNews.com..
Just take a look at this video showing a seemingly neverending line on the opening day of a Krispy Kreme store.
Their "local" competitors are Mister Donut, and other fast food franchises like McDonald's, Cold Stone Creamery and Burger King.
The shifting Japanese taste for sweeter and calorie busting fast food comes at a time when Japanese healthier foods such as tofu and sushi are fast gaining adherents in the U.S. and other western nations.
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